The Best Piece of Journalism of 2009 (so far)

Christian salt seller hopes to shake up market

Feb 26, 2009 4:42 PM (13 days ago) By DAVID DISHNEAU, AP 

CRESAPTOWN, Md. (Map, News) – You’ve heard of kosher salt? Now there’s a Christian variety.

Retired barber Joe Godlewski says he was inspired by television chefs who repeatedly recommended kosher salt in recipes.

“I said, ‘What the heck’s the matter with Christian salt?'” Godlewski said, sipping a beer in the living room of his home in unincorporated Cresaptown, a western Maryland mountain community.

By next week, his trademarked Blessed Christians Salt will be available at http://www.memphi.net, the Web site of Memphis, Tenn.-based seasonings manufacturer Ingredients Corporation of America. read more

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